Lens #01
Visibility
The Visibility Illusion
Most firms don't have a visibility problem. They have a discoverability problem and the two are solved in opposite ways.
Every Business Problem Looks
Different Until You Change the Way You Look at It
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2 perspectives in this topic
Lens #02
Visibility
The Referral Trap
A referral-only firm doesn't choose its clients. Its network chooses them. Over time that quietly rewrites what the firm is.