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Founder Perspective

Behind every strategy is a simple belief.

Tanya Bansal

Tanya Bansal

Founder & CEO

Apoorv Bansal

Apoorv Bansal

CTO

Lucien was built on one simple observation: businesses don't need more marketing. They need better direction.

Lucien began with one observation. Most firms do not need more marketing. They need better direction. Working closely with expert firms, we kept meeting the same story, strong businesses held back by marketing that pointed in five directions at once. So we built a way of settling the strategy first, so every decision after it moves the business forward. When the strategy comes first, the growth tends to follow.

- Tanya Bansal & Apoorv Bansal

Founders, Lucien Solutions