Smokiwok
This case study explores the Facebook ad campaign run for Smokiwok, a Chinese food brand, focusing on increasing brand awareness during the T-20 finals, strategies used, campaign execution, and key results.
Business Outcomes, Not Just Metrics.
- 85,082
- Reach
- 87,903
- Impressions
- ₹73.20
- Cost per result
- ₹272.45
- Total amount spent
Objective
Increase brand awareness and reach among cricket fans and food lovers during the T-20 finals.
Target Audience
The campaign targeted food lovers and cricket enthusiasts across key cities in India during the T-20 finals.
- Food lovers interested in Chinese cuisine
- Cricket enthusiasts following T-20 finals
- Urban consumers across key Indian cities
Campaign Strategy
The campaign was designed to capture the excitement surrounding the T-20 finals, using event-based messaging like 'Enjoy T-20 with great Chinese food.' High-quality visuals of the brand's best-selling dishes were paired with geo-targeted ads.
Execution
Event-driven campaign execution through strategic timing, budget optimization, and geo-targeted advertising during T-20 finals.
Timeline
Campaign executed from 1st June 2024 to 29th June 2024, strategically timed during the T-20 finals period.
Budget & Objective
Ad set budget of ₹100 with reach objective on Facebook platform for maximum brand awareness impact.
Challenges and Solution
Challenges:
With a modest budget, the campaign had limitations on continuous optimization to improve effectiveness in underperforming areas.
Solutions:
Tapping into the excitement of the T-20 finals created a timely connection with the target audience. The ads were refined based on performance in different cities to improve engagement and reach. Eye-catching visuals of the food combined with the excitement of the T-20 finals helped drive better awareness.
Key Takeaways
Essential lessons from the event-based brand awareness campaign strategy, execution, and performance results.
Event-Based Campaigns Work
Aligning campaigns with major events like the T-20 finals can significantly boost reach and relevance.
Budget Allocation
Even with a modest budget, strategic use of geo-targeting and optimized messaging delivered impressive reach.
Cost Efficiency
The campaign's cost per result was low, showing that a well-targeted campaign can deliver strong results even on a tight budget.
End Results
The Facebook awareness campaign for Smokiwok was a success, achieving significant reach with a low budget. By aligning the campaign with the T-20 finals, Smokiwok's brand visibility was increased, successfully engaging with food lovers and cricket fans alike.