Happop
This case study explores the Facebook ad campaign run for Happop, a gourmet popcorn brand, focusing on lead generation, strategies used, campaign execution, and key results.
Business Outcomes, Not Just Metrics.
- 900+
- Leads
- 106,461
- Impressions
- 43,188
- Reach
- ₹10,601
- Total Spent
- ₹10.91
- Cost per result
Objective
Generate leads from distributors in key Indian cities.
Target Audience
Distributors in key cities:
- Karnataka: Bangalore
- Telangana: Hyderabad
- Gujarat: Ahmedabad, Surat, Vadodara
- Tamil Nadu: Chennai
- Maharashtra: Pune
- Rajasthan: Jaipur
- Uttar Pradesh: Lucknow, Kanpur, Ghaziabad
- Uttarakhand: Dehradun
- Punjab: Chandigarh
Campaign Strategy
The campaign used geo-targeted ads tailored to specific cities. Continuous optimization was done based on ad performance to improve effectiveness.
Execution
Strategic campaign execution through phased timeline, budget allocation, and continuous optimization based on performance data.
Timeline
20 days campaign duration, executed in four strategic 5-day phases for optimal performance tracking and adjustments.
Budget
₹2,800 allocated per phase, with total campaign budget strategically distributed across four phases for maximum impact.
Challenges and Solution
Challenges:
In cities like Ghaziabad and Dehradun, engagement levels were lower than anticipated despite targeted geo-advertising. With a modest budget, making frequent and significant adjustments to the campaign was challenging. Established snack brands in certain cities overshadowed Happop's presence, making it difficult to capture distributor interest.
Solutions:
Tailored ad content to better align with regional preferences and distributor needs in underperforming cities, improving engagement. Focused ad spend on higher-performing cities and optimized less effective regions based on performance data. Emphasized Happop's innovative flavors and premium quality to differentiate from competitors and attract distributor attention.
Key Takeaways
Essential lessons from the lead generation campaign strategy, execution, and optimization results.
Geo-targeting is crucial
Focusing ads on specific cities helped generate highly relevant leads.
Continuous optimization
Regularly adjusting ad copy and targeting based on performance improved the results.
Budget allocation matters
The campaign showed that a modest budget, when strategically allocated, can lead to impressive outcomes.
End Results
The Happop campaign was successful, delivering over 900 leads in 20 days with a relatively low budget. Geo-targeting and ad optimization were critical to the campaign's success.