Happop
This case study explores the Facebook ad campaign run for Happop, a gourmet popcorn brand, focusing on lead generation, strategies used, campaign execution, and key results.
Client Overview
Introducing The Brand
Happop
Happop is a gourmet popcorn brand that focuses on innovative, diverse flavors. The brand is popular for its premium quality and variety, appealing to snack lovers and distributors looking for unique products.
Summary
Objective & Overview
Objective
Generate leads from distributors in key Indian cities.
Overview
Happop, known for its unique popcorn flavors, aimed to connect with distributors across multiple cities using targeted Facebook ads.
1 Target Audience
Distributors in key cities:
Karnataka: Bangalore
Telangana: Hyderabad
Gujarat: Ahmedabad, Surat, Vadodara
Tamil Nadu: Chennai
Maharashtra: Pune
Rajasthan: Jaipur
Uttar Pradesh: Lucknow, Kanpur, Ghaziabad
Uttarakhand: Dehradun
Punjab: Chandigarh
2 Campaign Strategy
The campaign used geo-targeted ads tailored to specific cities. Continuous optimization was done based on ad performance to improve effectiveness.
3 Execution
Strategic campaign execution through phased timeline, budget allocation, and continuous optimization based on performance data.
Timeline
20 days campaign duration, executed in four strategic 5-day phases for optimal performance tracking and adjustments.
Budget
₹2,800 allocated per phase, with total campaign budget strategically distributed across four phases for maximum impact.
4 Campaign Results
The Facebook ad campaign delivered exceptional results with strong lead generation, impressive reach, and cost-effective performance.
Leads
Impressions
Reach
Total Spent
Cost per result
5 Challenges and Solution
In cities like Ghaziabad and Dehradun, engagement levels were lower than anticipated despite targeted geo-advertising. With a modest budget, making frequent and significant adjustments to the campaign was challenging. Established snack brands in certain cities overshadowed Happop's presence, making it difficult to capture distributor interest.
Challenges:
In cities like Ghaziabad and Dehradun, engagement levels were lower than anticipated despite targeted geo-advertising. With a modest budget, making frequent and significant adjustments to the campaign was challenging. Established snack brands in certain cities overshadowed Happop's presence, making it difficult to capture distributor interest.
Solutions:
Tailored ad content to better align with regional preferences and distributor needs in underperforming cities, improving engagement. Focused ad spend on higher-performing cities and optimized less effective regions based on performance data. Emphasized Happop's innovative flavors and premium quality to differentiate from competitors and attract distributor attention.
6 Key Takeaways
Essential lessons from the lead generation campaign strategy, execution, and optimization results.
Geo-targeting is crucial
Focusing ads on specific cities helped generate highly relevant leads.
Continuous optimization
Regularly adjusting ad copy and targeting based on performance improved the results.
Budget allocation matters
The campaign showed that a modest budget, when strategically allocated, can lead to impressive outcomes.
Conclusion
End Results
The Happop campaign was successful, delivering over 900 leads in 20 days with a relatively low budget. Geo-targeting and ad optimization were critical to the campaign's success.
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