AMK Global
This case study highlights the SEO campaign executed for AMK Global, an international immigration and recruitment consultancy. The project focused on driving organic traffic, strengthening domain authority, and generating qualified leads through a targeted SEO content and optimization strategy.
Client Overview
Introducing The Brand
AMK Global
AMK Global is a Canada- and UK-based immigration and recruitment company that helps professionals build their dream careers abroad. From guiding students to study at top universities to assisting individuals in settling or launching a business overseas, AMK Global provides complete end-to-end support. The company also partners with global employers to recruit top-tier talent, ensuring the perfect match between opportunity and skill. With AMK Global, starting a new life or expanding a business internationally becomes simpler and more efficient.
Summary
Objective & Overview
Objective
Enhance Domain Authority
Build high-quality backlinks and create consistent content aligned with user intent.
Improve User Experience
Optimize for speed, responsiveness, and navigation to enhance visitor engagement.
Drive Organic Traffic Growth
Increase website visitors by ranking for core and location-based immigration keywords.
Develop an SEO Resource Hub
Create comprehensive SEO resources to support overall digital marketing strategy.
Overview
The SEO campaign aimed to establish AMK Global as a trusted authority in immigration and recruitment by implementing a data-backed content and optimization framework. The focus was on high-intent keyword targeting, scalable content creation, and strong technical foundations.
1 Target Audience
Professionals seeking international career opportunities, students aiming to study at top universities abroad, individuals looking to settle or launch a business overseas, and global employers seeking top-tier talent.
International students
Working professionals
Business owners looking to expand
Global employers seeking talent
2 Campaign Strategy
The strategy included comprehensive keyword research and mapping, on-page and technical optimization, content development using a pillar-cluster model, and off-page SEO to strengthen backlink profiles.
Keyword Research and Mapping
- Conducted detailed keyword research and created a tiered structure of primary, secondary, and long-tail keywords.
- Mapped keywords to dedicated service and location pages to capture relevant organic traffic.
On-Page and Technical Optimization
- Optimized metadata, site structure, and schema to improve search visibility.
- Enhanced website speed, fixed broken links, and improved mobile responsiveness for smoother navigation.
Content Development
- Created service-based landing pages aligned with the keyword strategy.
- Built secondary landing pages focused on geographic locations and niche immigration services.
- Published around 20 blogs per month using a pillar-cluster content model, linking supporting blogs to main pages for stronger topical authority.
Off-Page SEO
- Strengthened the backlink profile through strategic placements and guest articles.
- Improved overall authority metrics and boosted brand trust in organic search.
3 Campaign Results
The SEO campaign delivered exceptional results with significant organic traffic growth and improved search visibility.
Website Traffic Growth in 8 months
Total website visits in 7 months
Impression Share growth
Overall Traffic Increase (First 7 Months)
Campaign Performance Overview
4 Challenges and Solution
Establishing authority in a competitive immigration and recruitment space required comprehensive content strategy and technical optimization. Building domain authority needed consistent high-quality content creation and strategic backlink development. Technical website issues like speed and mobile responsiveness needed to be addressed to improve user experience and search rankings.
Challenges:
Establishing authority in a competitive immigration and recruitment space required comprehensive content strategy and technical optimization. Building domain authority needed consistent high-quality content creation and strategic backlink development. Technical website issues like speed and mobile responsiveness needed to be addressed to improve user experience and search rankings.
Solutions:
Implemented a data-backed content and optimization framework with high-intent keyword targeting. Focused on scalable content creation using pillar-cluster model to address diverse user needs and search intent. Enhanced technical performance including speed, responsiveness, and user experience to improve visitor engagement and search visibility.
6 Key Takeaways
Essential lessons from the SEO campaign strategy, execution, and optimization results.
Consistent Content Builds Authority
Publishing structured, intent-driven blogs helped AMK Global capture multiple keyword clusters and expand visibility.
Technical SEO is Foundational
Improvements in speed, structure, and mobile experience contributed directly to ranking stability and engagement.
Comprehensive Keyword Strategy Works
Layered keyword mapping allowed the brand to rank across various service categories and locations, ensuring sustained traffic growth.
Conclusion
End Results
Through a focused SEO strategy, AMK Global achieved a 400% increase in organic website traffic within eight months, with more than 84,500 visits generated in under seven months. The campaign showcased how systematic keyword targeting, high-quality content creation, and technical SEO excellence can transform an immigration consultancy into a globally discoverable and trusted brand online.
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